Exploring the Cultural Impact of Vintage Pokémon Posters
Intro
In the world of collectibles, few items spark as much nostalgia as vintage Pokémon posters. These vibrant prints not only showcase iconic characters but also encapsulate the cultural phenomenon that Pokémon has become since its inception in the late 1990s. For many, these posters are not just decorations, but cherished tokens of a time when Pokémon was a defining aspect of childhood. The mix of art, nostalgia, and fandom creates a unique allure surrounding these vintage prints that deserves a thorough examination.
As we dive into the nuances of vintage Pokémon posters, we will explore the rich history behind them. We will look at their artistic significance and how they transitioned over time alongside the Pokémon franchise. In this journey, we’ll also touch on how they have evolved within the collectors' market, gaining worth as symbols of nostalgia and it is through understanding their context that we can fully appreciate these brilliant pieces of art. From unique styles to themes and notable examples, there's a lot to unpack here.
The Appeal of Vintage Pokémon Posters
"These posters are a visual timeline of Pokémon’s journey, everything from early card art to full-blown anime moments is captured here."
The appeal of these posters can be traced back to how deeply embedded Pokémon is in pop culture. For many, viewing these pieces evokes joyful memories of trading cards, animated shows, and countless hours of gameplay. Each poster often carries artwork that tells a story, reflecting the era in which it was made and the target demographics of Pokémon at that time. Hence, understanding these visuals reveals more than just delightful aesthetics—it offers insight into our collective experiences.
As we proceed through this comprehensive exploration, we will examine not only the artistry and creativity reflected in older posters but also the cultural threads that bind these artifacts. It is those threads—nostalgia, artistry, and quirky charm—that fortify the enduring legacy of Pokémon in our lives and the wider world. Buckle up as we embark on this fascinating journey into a realm where art and passion collide.
Prolusion to Vintage Pokémon Posters
The world of vintage Pokémon posters is not just about collecting pieces of paper; it's about preserving a significant slice of cultural history that encapsulates the enchantment of the Pokémon franchise. These posters serve as a bridge between generations, offering a visual representation of a phenomenon that began in the late 1990s and continues to capture hearts today. The nostalgia tied to these pieces is palpable—each poster evokes memories of childhood adventures, trading cards, and animated series. Understanding this art form not only helps fans connect with their past but also opens avenues for collectors.
Defining Vintage Pokémon
When we talk about vintage Pokémon, it becomes imperative to set parameters that differentiate between simply 'old' and 'vintage'. Generally speaking, the term vintage refers to items that are at least 20 years old. In the Pokémon realm, posters from the late 1990s and early 2000s fall into this category. These posters showcase early Pokémon designs, marketing visuals, and even some regional variants that provoke interest among collectors. The richness of the artwork, combined with the rarity of these items, adds layers to their appeal.
Historical Context
To grasp the significance of vintage Pokémon posters, one should first consider the backdrop against which they emerged. Pokémon began as a video game phenomenon in Japan and quickly morphed into a multimedia empire, encompassing everything from cartoons and movies to merchandise and trading cards. During the late '90s, Pokémon become a household name, especially in the West, and marketing strategies included vibrant posters designed to capture the imagination of young audiences.
"The Pokémon franchise revolutionized how kids and teens engaged with media, creating an entire universe that many still cherish today."
The historical context also sheds light on the artistic styles and cultural narratives woven into these prints. They reflect not just the game designs but also societal shifts in how media targeted young consumers. Collecting these posters fosters a deeper understanding of both the art and the market dynamics of the time.
Cultural Impact of Pokémon
The cultural footprint of Pokémon is unmistakable; it has shaped not just a generation of gamers, but has extended into toys, television shows, and yes, vintage posters. To understand the cultural impact, it’s essential to look at how Pokémon captured hearts worldwide and morphed into a phenomenon that's more than just a game. The vintage posters that helped advertise and popularize these characters encapsulated the excitement and nostalgia associated with Pokémon. They serve as a constant reminder of simpler days when hunting virtual creatures was a badge of honor.
Pokémon as a Cultural Phenomenon
Since its inception, Pokémon has transformed from a niche interest into a global juggernaut. When the franchise launched in the late 90s, it was more than just a gaming concept; it resonated with a sense of community. Kids and adults would gather around in game stores to trade Pokémon cards or swap tips on how to catch 'em all. Vintage posters reflect this community spirit. The bright colors and iconic designs not only showcased the game's characters but also served as canvases that brought people together, prompting conversations and shared experiences.
Moreover, Pokémon's influence transcends borders. Characters like Pikachu and Charizard are recognized universally, symbolizing not only the brand but also themes of friendship, adventure, and discovery. The posters that depicted these creatures often played an anthem to camaraderie, enticing fans from various backgrounds to participate in cultural exchanges, from conventions to online forums.
Nostalgia and Collectibility
For many fans, vintage Pokémon posters are treasures that tell stories far beyond their vibrant artwork. As time passes, nostalgia plays a significant role in the value of these posters. People view them as more than mere decorations; they evoke memories of afternoons spent with friends training virtual pets and trading cards. This emotional connection fuels a thriving collectibles market.
Collecting involves different dimensions:
- Emotional Investment: Many collectors pursue these posters not just for their value but for the emotional resonance they hold. The thrill of finding a well-preserved poster can trigger a flood of memories, bringing back the feeling of childhood excitement.
- Market Dynamics: This nostalgia has turned vintage Pokémon posters into sought-after items. Prices can vary dramatically—posters from the original series can fetch thousands simply based on their availability and condition. Collectors keen on authenticity often navigate a complex landscape to identify true vintage finds.
- Community: Just like the original gaming experience fostered communities, the collecting scene thrives on shared enthusiasm. Online platforms, like Reddit and Facebook groups, are bustling with discussions around vintage Pokémon posters, where enthusiasts exchange advice, showcase their collections, or debate the merits of various designs.
"The stronger the connection, the more one is willing to invest, both emotionally and financially, into their collection of vintage Pokémon memorabilia."
In essence, the cultural impact of Pokémon—particularly illustrated through vintage posters—cannot be overstated. It intertwines personal experiences with broader societal trends, crafting a rich tapestry that continues to influence both collectors and casual fans alike.
Artistic Elements in Vintage Posters
When diving into the realm of vintage Pokémon posters, understanding the artistic elements is crucial. These posters are more than mere images; they encapsulate a time, a feeling, and a unique artistic vision. Each poster offers a glimpse into the creative minds behind the Pokémon brand, reflecting trends that resonated with fans during different eras. The artistry captures not only the characters but also the emotions and themes that define the Pokémon universe, making them appealing to collectors and fans alike.
Design Trends Over the Years
Throughout the years, the design of Pokémon posters has evolved significantly. In the early days, posters primarily featured bright colors and iconic characters such as Pikachu and Charizard in simple, bold compositions. These designs often catered to a younger audience, using engaging visuals that were easy to recognize. With time, the designs matured alongside the franchise’s audience.
In the late 90s and early 2000s, we saw the emergence of intricate illustrations that foregrounded the battle themes and adventures of the Pokémon world. The incorporation of dynamic poses and dramatic backgrounds became prominent, showcasing not just the Pokémon but their environment as well. Poster artwork during this period often mimicked action shots from the anime and video games, placing emphasis on storytelling through visual art.
More recently, designers began experimenting with minimalistic styles and retro aesthetics. This revival of simpler designs evokes a sense of nostalgia, reminding collectors of their childhood while appealing to new fans who find charm in simplicity. Such trends demonstrate how the artistry of Pokémon posters both reflects and shapes the tastes of its audience over time.
Color Schemes and Typography
Color schemes in vintage Pokémon posters play a pivotal role in setting the mood and themes of each piece. In early posters, vibrant colors dominated, often resembling the bold palettes of animated shows. These bright hues captured attention and expressed the energetic spirit of Pokémon battles and adventures.
As styles shifted, so did color choices. Designers began utilizing more subdued, earthy tones to convey a sense of realism and depth. This change mirrored a growing fan base that was maturing and sought a more sophisticated approach to the franchise’s visual media. Through gradients and softer shades, the posters transformed into artworks that could comfortably hang in a sophisticated space, appealing to adult collectors too.
Typography, another essential artistic element, has seen notable shifts. The original posters often featured playful fonts that matched the child-friendly aesthetic. Over time, typography leaned toward more unique and stylized lettering. This evolution included art nouveau influences as well as bold sans-serif fonts that demanded attention. The interplay between typography and imagery not only enhances the overall composition but also anchors the poster's theme, guiding the viewer's eye across its elements.
"Art brings to life the essence of Pokémon, mirroring its evolution. Every design choice reflects the change of times and tastes."
In summary, the artistic elements in vintage Pokémon posters reveal a rich tapestry of design trends and creativity. From bold designs and vibrant colors to sophisticated typography, these aspects collectively contribute to the nostalgia and excitement surrounding Pokémon. Recognizing these artistic nuances enhances appreciation for the posters, making each piece a valuable artifact of pop culture history.
Notable Vintage Pokémon Posters
Vintage Pokémon posters serve as a vibrant tapestry woven from the threads of nostalgia, art, and cultural significance. These posters are not mere pieces of paper; they encapsulate memories, convey artistic flair, and cater to collectors who cherish what Pokémon represents in their lives. By examining notable posters, one can grasp how they reflect evolving trends and sentiments within the Pokémon community.
Iconic Series Launch Posters
When discussing the realm of notable vintage Pokémon posters, the iconic series launch posters hold a special place. These are the heralds of new beginnings in the Pokémon franchise, often designed to create excitement and hype surrounding upcoming games or animated series. For instance, the Pokémon Red and Green launch poster in Japan features an intricate design showcasing both legendary Pokémon and main characters, stirring anticipation for the games.
The imagery used in these posters usually combines vivid colors and dynamic compositions, catching the eye of any passerby. Such posters often not only include Pokémon images but also key game elements like logos or taglines. Collectors value these items immensely as they traverse time, representing early milestones within the Pokémon journey. They remind fans of when the world first started its adventure alongside Pikachu and friends.
Promotional Materials
In addition to launch posters, the category of promotional materials introduces an exciting facet of collecting. These posters typically serve to advertise various Pokémon products—be it video games, card collections, or merchandise like toys and clothing. A striking example is the Pokémon 10th Anniversary poster, which celebrates a decade of success with vibrant imagery of numerous beloved Pokémon characters against a colorful backdrop.
Such promotional pieces are often less common than launch posters and can be more readily available at events such as conventions or exhibitions. As a result, these posters can capture the essence of a specific time period in the Pokémon franchise, celebrating not just the games but an entire universe of creativity that has flourished since its inception.
Limited Edition Prints
The allure of limited edition prints is significant in the vintage Pokémon poster landscape. These prints, often crafted with great care and attention to detail, come in small quantities, giving them a prestigious status among collectors. An example includes the Pokémon Center exclusive prints, which feature high-quality art of popular Pokémon and often showcase artists' original takes. Owning such a print is like holding a piece of history.
Collectors often seek out these limited runs, as they can be a worthwhile investment. Limited editions empower fans to own unique representations of their favorite characters, combining artistry with exclusivity. The thrill of hunting down these rare finds adds another layer to the collecting experience, making the chase just as exciting as the possession.
In summary, notable vintage Pokémon posters encapsulate not just imagery, but monumental moments in the life of Pokémon. They resonate deeply with collectors and fans alike, representing cherished memories and the artistic evolution of one of the world's most beloved franchises.
Collecting Vintage Posters
Collecting vintage Pokémon posters is more than just a hobby; it's a remarkable journey into nostalgia, creativity, and cultural significance. For many enthusiasts, these posters represent cherished memories, their vibrant colors and iconic designs rekindling the magical moments of their youth spent training Pokémon and battling friends. The allure of collecting stems from various factors that span personal enjoyment to financial investment.
To truly appreciate the value of vintage posters, one must consider the emotional connection they create. Every poster holds a story; whether it be a special series launch or a limited edition print, they serve as visual bookmarks of a beloved era in gaming. Furthermore, the uniqueness of each piece, often varying by size, design, and age, feeds a competitive spirit among collectors, pushing them to seek out the rarest finds. It's a chance to own a piece of Pokémon history.
This section details essential elements and benefits of collecting vintage Pokémon posters, as well as the factors to consider before diving headfirst into the world of collectibles.
Starting a Collection
When venturing into the enchanting world of vintage Pokémon posters, it’s crucial to start with a well-thought-out plan. Here are some steps to consider:
- Research: Begin by immersing yourself in the history of Pokémon, the various poster types, and the artists behind them. Familiarity breeds confidence, helping you recognize quality and authenticity.
- Set a Budget: Establish a budget that aligns with your financial situation. While some posters can be snagged for a song, others might set your wallet back significantly. Knowing what you can afford helps to narrow your focus.
- Choose a Theme: Many collectors opt for themes, like focusing on specific series or characters. This can simplify your search and make the collecting process more enjoyable.
- Join Communities: Engage with fellow collectors on platforms like Reddit or Facebook. Exchanging knowledge and tips can often lead to beneficial connections or even potential trades.
- Attend Shows or Conventions: Events like Comic-Con are prime spots to find rare posters. Plus, they present a chance to meet like-minded people who share your passion.
Starting a collection may seem daunting, but with a good plan and some patience, it can turn into a fulfilling pursuit that nurtures both the heart and the mind.
Authenticity and Valuation
As with any collectible, understanding authenticity and valuation is critical to any vintage Pokémon poster collection.
Determining the authenticity of a poster can require a keen eye and an understanding of various signs such as:
- Printing Techniques: Familiarize yourself with how older posters were printed. Knowledge of different printing methods can help distinguish originals from reprints.
- Condition: Check for flaws like tears or fading. A poster's value can drop significantly due to poor condition.
- Signature Verification: Some posters may feature signatures from the original artists or Pokémon designers; however, ensure these signatures are legitimate before investing.
In terms of valuation, the worth of vintage posters can fluctuate based on several aspects:
- Rarity: Posters that were printed in limited quantities or for special events often fetch higher prices.
- Demand in Market: Trends shift; certain posters may gain or lose popularity, altering their market value.
- Recent Sales: Check online marketplaces such as eBay, and auction sites to analyze recent sales of similar items. Sometimes, surfing through auction records can be eye-opening.
"Understanding the nuances of authenticity and valuation can save a collector both money and heartache."
In summary, entering the realm of collecting vintage Pokémon posters requires dedication, knowledge, and a sprinkle of passion. As this collection grows, it becomes a reflection not just of Pokémon's legacy, but of the collector's love for this corner of pop culture. Each poster is a fragment of history, deserving of respect and appreciation.
The Market for Vintage Pokémon Posters
The market for vintage Pokémon posters stands as a living testament to the influence of nostalgia and fandom on collectible items. As Pokémon continues to thrive in popular culture, its related artifacts, including vintage posters, have gained significant traction among enthusiasts. This segment of the article spotlights the economic landscape surrounding vintage Pokémon posters, emphasizing their importance in the overall Pokémon collector's ecosystem. The intricate dance of supply and demand is a crucial element for anyone considering diving into this collecting niche.
Understanding the market means grappling not just with prices, but also with the stories tied to these unique art pieces. They often represent pivotal moments in Pokémon history and evoke cherished memories for fans young and old. Recognizing this sentimental value can enhance one’s collecting experience.
Current Trends in Pricing
Pricing for vintage Pokémon posters has shown fluctuations, largely influenced by their rarity, condition, and the excitement surrounding related game or movie releases. Collectors often scour auctions and marketplaces to find that elusive poster that completes their collection.
Several factors impact current pricing trends:
- Rarity: Posters that were limited in production, like those released for promotional events, can fetch prices that make the average viewer’s jaw drop. For example, a poster tied to the original Pokémon trading card game might sell for several hundred to even thousands of dollars, reflecting its scarcity.
- Condition: Similar to real estate, location matters. In the poster world, pristine condition - often denoted as "mint" - plays a pivotal role in valuation. Any creases, fading, or discoloration can seriously affect how much collectors are willing to pay.
- Market Demand: As the Pokémon franchise evolves with new generations of fans, the demand for vintage items shifts as well. Recently, a resurgence of interest in the original Pokémon series fueled a spike in prices and significantly boosted sales of vintage material.
"In the realm of vintage collectibles, the story can be worth just as much as the item itself."
Online Marketplaces and Auctions
The rise of digital platforms has transformed how collectors acquire vintage Pokémon posters. Websites have become the go-to for bargain hunters and serious collectors alike. Among popular options, we find eBay, where listings can vary from highly sought-after rare finds to just common prints, making it a lively marketplace.
Some key aspects of online marketplaces and auctions include:
- Ease of Access: Collectors from anywhere can access vast collections, putting them one click away from potential treasures.
- Bidding Dynamics: Auctions create an adrenaline-filled environment as collectors bid against one another, sometimes resulting in prices that far exceed initial estimates.
- Community Interaction: Platforms like Reddit houses discussion threads where enthusiasts can share insights on valuable posters, develop connections, and even swap or trade items. This fosters a sense of community among collectors which enriches the overall experience.
Ultimately, the market for vintage Pokémon posters is ever-evolving, mirroring the animation of the Pokémon world itself. As the fascination with collectibles swells, knowing the market can provide both insight and have significant implications on the pursuit of unique and meaningful additions to collections.
Preservation and Display Techniques
When it comes to vintage Pokémon posters, preservation is king. The right techniques can make the difference between a piece that stands the test of time and one that falls victim to age, damage, or fading. Understanding how to care for these artworks is crucial not just for maintaining their aesthetic appeal but also for preserving their value. This section delves into best practices for maintaining condition and offers creative ideas for display that can enhance appreciation and enjoyment.
Best Practices for Maintaining Condition
Keeping vintage posters in prime condition requires a combination of careful handling, environmental control, and quality storage methods. Here are some vital strategies to consider:
- Avoid Direct Sunlight: UV light can bleach colors and degrade paper. Display posters in areas where sunlight does not directly hit them.
- Humidity Control: A humidity level between 40 and 50% is often ideal. Too much moisture can lead to mold, while too little can cause the paper to crack or become brittle.
- Temperature Regulation: Keep the temperature steady, ideally between 65°F and 75°F. Fluctuations can damage paper and ink.
- Archival Materials: Use acid-free sleeves or folders for long-term storage. Regular plastic can release harmful chemicals over time.
- Frame with Care: If framing, consider materials like UV-protective glass. This can limit exposure to harmful rays while adding an air of elegance to your collection.
Effective preservation not only maintains visual quality but also enhances the potential for future sales, should collectors choose to part with their cherished pieces.
Creative Display Options
Displaying vintage Pokémon posters can be as much an art form as the pieces themselves. How you present them can enrich the viewing experience and showcase their unique charm. Here are some inventive ways to display these nostalgic treasures:
- Gallery Wall: Create a dedicated space in your home where you can mix and match different posters, allowing for a story to unfold in your display. Group pieces by theme or era for added visual impact.
- Shadow Boxes: Take it a step further by adding layers of depth to your display. Shadow boxes can allow for three-dimensional elements, like action figures or other memorabilia, to be included alongside the poster.
- Rotating Displays: If you have a collection that keeps growing, consider a rotating display system. This keeps the showcase fresh and lets you highlight different posters at various times without forcing some to gather dust.
- Themed Rooms: Designate a room or corner specifically for Pokémon memorabilia. Use your vintage posters as focal points amidst other collectibles, creating an immersive experience.
By thoughtfully maintaining condition and creatively displaying these vintage Pokémon posters, collectors not only extend the life of their treasures but also foster a deeper appreciation for the nostalgic world of Pokémon.
"A well-preserved poster is like a time capsule, opening doors to the past while shining brightly in the present."
Taking these steps ensures that the vibrant colors and artwork continue to evoke feelings of joy and nostalgia for years to come.
Future of Vintage Pokémon Posters
The world of vintage Pokémon posters is not just a relic of the past; it holds significance for future collectors and fans as well. Understanding the evolution of this niche market can provide insights into what to expect moving forward. As Pokémon continues to thrive as a brand, the allure of its past remains strong. Many collectors are keen not only to preserve the history but also to find ways to integrate these vintage pieces into contemporary lifestyles. This interest creates opportunities for artistic interpretation and innovation within the Pokémon merchandise realm.
Evolving Trends in Collectibles
In the collectible space, trends can shift faster than a Caterpie evolving into a Butterfree. Recently, we have observed a growing inclination toward nostalgia-driven items, which is quite evident in the popularity of vintage Pokémon posters. More than just eye candy, these posters connect people with cherished memories from their childhood, making them a valuable addition to any collection.
- Emergence of New Collectors: New generations, fueled by both nostalgia and a desire to connect with the Pokémon universe, are joining the ranks of veteran collectors. This influx contributes to market dynamics, influencing prices and availability.
- Focus on Quality Over Quantity: Collectors are becoming increasingly discerning. Rather than amassing multiple posters, many prefer to invest in fewer, high-quality pieces that hold significant sentimental or historical value.
- Influence of Pop Culture: The resurgence of retro aesthetics in broader pop culture, including fashion and home decor, has elevated the status of vintage Pokémon posters. This trend means more exposure to the art and may lead to collaborations with contemporary artists.
Memphis art, vaporwave, and other design styles are finding their way into reinterpretations of Pokémon art. These adaptations not only appeal to longstanding fans but also attract younger audiences looking for something fresh yet familiar. The desire for unique collectible items ensures that the future of vintage Pokémon posters is anything but dull.
The Role of Digital Media
In an age of digital everything, it’s hard to ignore the impact that digital media has on the collecting landscape. Social platforms play a significant role in shaping how vintage Pokémon posters are viewed and traded among enthusiasts.
- Online Communities: Platforms like Reddit serve as hubs where collectors can share their finds, discuss valuation, and trade posters. Such forums provide an invaluable resource for individuals looking to deepen their knowledge or seek guidance in the collecting journey.
- Social Media Influence: Instagram and Facebook are where visual elements take center stage. Here, the beautiful imagery of vintage posters clears its space and garners attention not just from collectors but also from casual fans captivated by the aesthetics.
- Digital Collectibles and NFTs: The rise of digital collectibles has seen some vintage imagery adapted into NFTs, merging traditional nostalgia with cutting-edge technology. This marriage may seem peculiar, but it reflects a broader trend toward digital ownership and could shape how we perceive value in collectible memorabilia.
Overall, the intersection between vintage Pokémon posters and digital media is crucial in ensuring that these art pieces remain relevant. The echoes of the past mingle with today’s technological advances, painting a vibrant picture for the future.
"The evolution of vintage Pokémon posters hints at a thrilling future where nostalgia meets innovation."
While the journey ahead might seem uncertain, one thing is clear: vintage Pokémon posters will undoubtedly continue to hold a special place in the hearts of collectors and fans alike.
Closure
Vintage Pokémon posters are not just mere decorations from a bygone era; they are vibrant artifacts that encapsulate a unique part of gaming history. Their importance lies not only in their aesthetic appeal but in the memories and narratives they evoke. Through this exploration, it becomes clear that these posters foster a sense of community among collectors and Pokémon enthusiasts, serving as a bridge between past and present.
Reflecting on Their Legacy
Examining vintage Pokémon posters allows us to reflect on the legacy of the franchise itself. From the early days of the Pokémon craze to the modern iterations, these posters capture pivotal moments in cultural phenomena. They are emblematic of the joy and excitement that Pokémon has brought to fans since its inception.
"The nostalgia tied to these posters can transport collectors and fans back to simpler times, holding in their hands a piece of history that resonates with their childhood."
As we look at the design elements, trends show how they evolved alongside the Pokémon franchise. Iconic artwork, like the vibrant illustrations by Ken Sugimori, underscored the brand’s identity and enriched the overall experience of collecting. Posters have a knack for telling stories—framing a moment when a child first caught their favorite Pokémon or the thrill of eagerly anticipating the next series release. Thus, the legacy of these posters is woven into the fabric of the Pokémon community.
Encouraging New Collectors
Encouraging new collectors to dive into the world of vintage Pokémon posters means opening the gate to a rich tapestry of history and nostalgia. First-time collectors might feel overwhelmed, but understanding the basic principles of the hobby is key. Start small; one doesn’t need to break the bank. Websites like eBay, Reddit, and various collector forums can be great starting points to find affordable pieces that resonate on a personal level.
When embarking on this journey, potential collectors should keep an eye out for specific criteria:
- Authenticity: Ensure that any poster is real, especially when prices seem too good to be true.
- Condition: Favor well-preserved items if possible, as they maintain their value better over time.
- Rarity: Limited edition prints often draw greater interest and can command a higher price.
Connecting with like-minded individuals through community groups on platforms like Facebook and Reddit can provide invaluable insight and support. Attending conventions or collector meet-ups is also an excellent way to nourish one's passion and learn more about where to find those hidden gems.
Ultimately, vintage Pokémon posters are a treasure trove waiting to be explored, carrying stories and emotions from one generation to the next. New collectors hold the key to keeping these tales alive, ensuring that the magic of Pokémon continues to flourish.
